We’re not connecting, we’re comparing.
Nobody likes feeling lonely. There’s not a single soul in the history of the world …
Better.Not more
Ideas.For success
More brands are pushing out more content, through more channels. Most of it is meaningless.
We say – The world doesn’t need more, it needs better.
Better strategic planning, aligning business, brand and comms.
Better insight into customers’ real lives, cares and heads.
Better creative that emotionally grabs and moves the audience.
Which will deliver better results.
Our Thinking
Be more lobster.
As you’ll know, the recent Be More Dog campaign was an attempt to encourage people …
Separating good ideas from significant ideas.
What separates good ideas, from significant ideas? This week in the office we were talking …
Please use Napier students responsibly.
Last week we were invited to chat to some Napier students about advertising, and then …
Let’s be less nice to ourselves.
I was recently at, and then kindly asked to write a blog for, the Amplify …
