Ideas forever

About us.

A bit about our people, values, and approach

We believe the world doesn’t need more. It needs better. We care about doing things that really make a difference to lives.

To do it we value:

  • Intelligence
  • Determination
  • Creative collaboration

A strategic brand and comms hub

We concentrate on working strategically across brand and comms. And if we need specialists to activate our thinking further, we tap into our global MSQ network and trusted partners.

Our People

Helen Hourston

Managing Director

Leads agency’s drive for excellence. In one year grew client’s market share 1000%, partnered with another and acquired 12m customers, took client membership +20k, changed whisky ad category, awarded UK’s No.1 for client satisfaction, Marketing Society Star Award Golds, Product Launch of Year… while championing boardroom diversity.

Julian French

Planning Director

Leading research and strategy with achievements including; positioning first UK sun cream as protection agent – creating No.1 seller, winning multi-million-pound wind turbine-aftermarket, major construction firm share price +20% for two years, TalkTalk business messaging, UN field offices rebrand, and strategy described as “best planning brief seen in years”.

Adam Smith

Creative Director

Uniting strategy and creative to build brands and sales: Track record includes web traffic +2000%, awareness +35%, viral charts top 10 for 6-weeks, trebling client targets, public calling for copies of posters, referenced in global publications and awarded D&AD, Epica, The Drum, Campaign Magazine, Roses and others.

Kate Makosa

Production & Traffic Manager

Working to meet and beat impossible deadlines and pressures, while maintaining quality output; she ensures smooth running and efficiency of jobs progressing through the agency. She also liaises with our Studio Manager to ensure the highest quality production.

James Ramsay

Design Director

A wealth of experience of brand creation, implementation and communication, he leads the Agency’s design output. Record includes taking bottled water sales from – 10% of market – to UK’s No.1, adding £2.9m in sales, adding +32% to Bethany Christian Trust yearly donations, growing hotel web traffic 20%. Awarded DBA effectiveness, D&AD and Several Scottish Design Awards.

Nika Wirthova

Account Handler

Day-to-day support and client contact. Track record includes co-created Year of Young People with 7.67 million reach and 21.27 million Twitter impressions, tripling client target for teacher recruitment, sell-out fundraising sleep-out and £234,479 Rock Trust Charity fundraising, plus Marketing Society Star Award winner.

Paula McKee

Client Services Director

Responsible for client services, best practice, and implementation: Since her degree in Philosophy, achievements include helping Rock Trust raise +£250,000, creating Scotland’s biggest national brand since NHS, generating 21.27m Twitter imp, reaching +2.4m to bring parents into their child’s learning, and being awarded Best Public Sector and Best Integrated campaign.

Col McArthur

Digital Designer

Over 7-years experience across clients including Channel 4, BBC, Rangers Football Club, Scottish Government and Brodies LLP. His Graphic background means an understanding of design principles underpins his work and allows form and function to work hand-in-hand. Always striving to create meaningful user experiences, he designs, codes, animates and illustrates across web, apps, games, and video.

Helen Sell

Copywriter & Content Creator

Coming up with the ideas you’ll want to share with your mates at the pub. Track record includes a record release with Scotland’s #2 DJ, defining the voice of Scotland’s first road safety robot, an LGBT+ Christmas card selection, a 500K+ reach with 0 media spend, some co-created influencer content with a reach of 7.67 million, and winning creative awards for effectiveness from the The Drum and The Marketing Society.

Rachel Cameron

Creative Artworker

A double A graduate, she brings vital design craft to our final productions. Multi-talented, she’s delivered high-end finish to print, web, motion graphics, film and illustration. She was also part of the team that created the 30 Days of Play campaign – winning The Drum’s digital/social media strategy award. She also illustrated our own entry into the UK’s top Agency Xmas cards!

Stuart Gilbert

Head of Studio & Production

Responsible for technical excellence within the agency’s artwork studio, and ensuring effective (cost and time) production, Stu also designs, artworks and animates. Projects include: Bids for London Olympics 2012 and Glasgow Commonwealth Games 2014, plus organisations from Pernod Ricard to Maggie’s Centres. Awards include Best Cause Related Marketing Campaign.

Grant McKendry

Digital Account Director

Responsible for broad suite of projects with a digital core, he pushes continual advancement of approaches, tech, and ideas. Achievements include creating Marketing Society Star award-winning integrated campaigns, intervening chatbots, creating songs with influencers, apps, and large national public sites. He also ran his own business; so understands real world imperatives.

Let’s talk about making you more significant Get in touch