Ideas forever

About us.

A bit about our people, values, and approach

We believe the world doesn’t need more. It needs better. We care about doing things that really make a difference to lives.

To do it we value:

  • Intelligence
  • Determination
  • Creative collaboration

A strategic brand and comms hub

We concentrate on working strategically across brand and comms. And if we need specialists to activate our thinking further, we tap into our global MSQ network and trusted partners.

Our People

Adam Smith

Creative Director

Uniting strategy and creative to build brands and sales: Track record includes web traffic +2000%, awareness +35%, viral charts top 10 for 6-weeks, trebling client targets, public calling for copies of posters, referenced in global publications and awarded D&AD, Epica, The Drum, Campaign Magazine, Roses and others.

Helen Hourston

Managing Director

Leads agency’s drive for excellence. In one year grew client’s market share 1000%, partnered with another and acquired 12m customers, took client membership +20k, changed whisky ad category, awarded UK’s No.1 for client satisfaction, Marketing Society Star Award Golds, Product Launch of Year… while championing boardroom diversity.

Julian French

Planning Director

Leading research and strategy with achievements including; positioning first UK sun cream as protection agent – creating No.1 seller, winning multi-million-pound wind turbine-aftermarket, major construction firm share price +20% for two years, TalkTalk business messaging, UN field offices rebrand, and strategy described as “best planning brief seen in years”.

James Ramsay

Design Director

A wealth of experience of brand creation, implementation and communication, he leads the Agency’s design output. Record includes taking bottled water sales from – 10% of market – to UK’s No.1, adding £2.9m in sales, adding +32% to Bethany Christian Trust yearly donations, growing hotel web traffic 20%. Awarded DBA effectiveness, D&AD and Several Scottish Design Awards.

Paula McKee

Client Services Director

Responsible for client services, best practice, and implementation: Since her degree in Philosophy, achievements include helping Rock Trust raise +£250,000, creating Scotland’s biggest national brand since NHS, generating 21.27m Twitter imp, reaching +2.4m to bring parents into their child’s learning, and being awarded Best Public Sector and Best Integrated campaign.

Let’s talk about making you more significant Get in touch