Ideas forever

About us.

A bit about our people, values, and approach

We believe the world doesn’t need more. It needs better. We care about doing things that really make a difference to lives.

To do it we value:

  • Intelligence
  • Determination
  • Creative collaboration

A strategic brand and comms hub

We concentrate on working strategically across brand and comms. And if we need specialists to activate our thinking further, we tap into our global MSQ network and trusted partners.

Our People

Helen Hourston

Managing Director

Leads agency’s drive for excellence. In one year grew client’s market share 1000%, partnered with another and acquired 12m customers, took client membership +20k, changed whisky ad category, awarded UK’s No.1 for client satisfaction, Marketing Society Star Award Golds, Product Launch of Year… while championing boardroom diversity.

Nika Wirthova

Account Handler

Day-to-day support and client contact. Track record includes co-created Year of Young People with 7.67 million reach and 21.27 million Twitter impressions, tripling client target for teacher recruitment, sell-out fundraising sleep-out and £234,479 Rock Trust Charity fundraising, plus Marketing Society Star Award winner.

Seonaid Baird

Group Account Director

Responsible for growth and development across several key accounts. Career highlights include record breaking results for Glasgow Commonwealth Games’ digital activity, growing revenue 60% in six months, managing teams from here to Texas, and international strategic account direction across Hospitality, Financial Services, Manufacturing, and Health and Beauty sectors. Plus, bagging 32 munros (and counting).

Adam Smith

Creative Director

Uniting strategy and creative to build brands and sales: Track record includes web traffic +2000%, awareness +35%, viral charts top 10 for 6-weeks, trebling client targets, public calling for copies of posters, referenced in global publications and awarded D&AD, Epica, The Drum, Campaign Magazine, Roses and others.

Kate Makosa

Production & Traffic Manager

Working to meet and beat impossible deadlines and pressures, while maintaining quality output; she ensures smooth running and efficiency of jobs progressing through the agency. She also liaises with our Studio Manager to ensure the highest quality production.

James Ramsay

Design Director

A wealth of experience of brand creation, implementation and communication, he leads the Agency’s design output. Record includes taking bottled water sales from – 10% of market – to UK’s No.1, adding £2.9m in sales, adding +32% to Bethany Christian Trust yearly donations, growing hotel web traffic 20%. Awarded DBA effectiveness, D&AD and Several Scottish Design Awards.

Grant McKendry

Digital Account Director

Responsible for broad suite of projects with a digital core, he pushes continual advancement of approaches, tech, and ideas. Achievements include creating Marketing Society Star award-winning integrated campaigns, intervening chatbots, creating songs with influencers, apps, and large national public sites. He also ran his own business; so understands real world imperatives.

Col McArthur

Digital Designer

Over 7-years experience across clients including Channel 4, BBC, Rangers Football Club, Scottish Government and Brodies LLP. His Graphic background means an understanding of design principles underpins his work and allows form and function to work hand-in-hand. Always striving to create meaningful user experiences, he designs, codes, animates and illustrates across web, apps, games, and video.

Rachel Cameron

Creative Artworker

A double A graduate, she brings vital design craft to our final productions. Multi-talented, she’s delivered high-end finish to print, web, motion graphics, film and illustration. She was also part of the team that created the 30 Days of Play campaign – winning The Drum’s digital/social media strategy award. She also illustrated our own entry into the UK’s top Agency Xmas cards!

Stuart Gilbert

Head of Studio & Production

Responsible for technical excellence across artwork and production, Stuart also designs, artworks and animates. Career highlights include creative work that increased client’s web traffic by 198% and YoY revenue by £55m, an award for the Best Cause Related Marketing Campaign, and a roster of clients including New Balance, Glasgow Commonwealth Games 2014, Pernod Ricard and Maggie’s Centres.

Paula McKee

Client Services Director

Responsible for client services, best practice, and implementation: Since her degree in Philosophy, achievements include helping Rock Trust raise +£250,000, creating Scotland’s biggest national brand since NHS, generating 21.27m Twitter imp, reaching +2.4m to bring parents into their child’s learning, and being awarded Best Public Sector and Best Integrated campaign.

Julian French

Planning Director

Leading research and strategy with achievements including; positioning first UK sun cream as protection agent – creating No.1 seller, winning multi-million-pound wind turbine-aftermarket, major construction firm share price +20% for two years, TalkTalk business messaging, UN field offices rebrand, and strategy described as “best planning brief seen in years”.

Nicola Moffat

Financial Director

An eye for numbers… and a passion for teamwork. Contributions include; improving business performance, best practice, being behind the team responsible for being voted best Client Services in UK, one of first in country on Scottish Business Pledge, championing Living Wage, creating staff Smoothie Tuesdays, Recharge Time and more.

Scott Sibson

Front End Developer

Responsible for bringing digital designs and concepts to life, Scott Sibson leads on front end development. Career highlights include websites to recruit the next generation of childcare workers, an educational blog for Scotland’s #1 Law Firm, and a site to encourage motorcyclists to live fast and die old. Awards include best fundraising campaign as part of an international competition.

Kate Brown

Digital Executive

Supporting digital projects across leading commercial and third sector clients, she’s commanded blog posts, social media, email marketing, and nearly two-dozen major sites in six years. These include work like the Deadinburgh project that she helped become a sell out success that went on pick up a Chairman’s Award, and Best Website Award.

Jenny Hughes

Creative Copywriter

A key conceptual creative, she’s written and created in Amsterdam and Edinburgh. Highlights include reaching almost 4m people with digital activity for NatWest, winning Cristal Gold Award for Honda, generating 16% more engagement than benchmark for Graze, and being shortlisted for European Search Award for Europcar.

Rebecca Westwood

Creative Art Director

A key conceptual creative, and hands-on design craftsperson, she’s worked across clients from Jaguar/Land Rover, to NatWest and Royal Bank of Scotland; highlights include explaining GDPR to over 18m people, increasing a social campaign’s engagement by 300%, and talking to all of Edinburgh Airports 13.4 million annual visitors.

Let’s talk about making you more significant Get in touch