The Barrier: A great company with no voice.
Brodies has ambitions to be, and was becoming, an internationally successful law firm. You just couldn't tell. Their branding needed to better represent their values, goals, and success to stakeholders, clients, partners and prospective employees.
The Idea: Let their actions talk.
We uncovered that beyond successful top lawyers, Brodies genuinely cared for their clients... and for Scotland: From sponsoring youth teams, to internships for the vulnerable, to refunding rained-out events... Brodies was 'Going Above and Beyond'. This mantra now steers their look, behaviour and voice.
The results: A decade-long success story to shout about.
We brought the new promise to life with internal workshops, a new visual identity and website; and for almost a decade since we've worked with Brodies as they've progressed. Today they're constantly ranked as a top law firm, recently winning National/Regional Law Firm of the year 2017.