Barrier: Yawn. I’m sorry… What?
A health board training film about helping people get back to work can bore even dedicated NHS staff. Although everyone cared, no one wanted to listen.
The idea: Break the rules and bin the 'instructional' video.
We turned expectations on their head when we created ‘Just the Job’; a sensitive but fun, animated tale of the letter ‘O’ who falls sick... and literally can't make it into his 'JOB'.
Results: An award winning campaign.
The film won at the IPA Best of Health Awards – a highly competitive award scheme for health communication. JOB done.