Barrier: Yawn. I’m sorry… What?

A health board training film about helping people get back to work can bore even dedicated NHS staff. Although everyone cared, no one wanted to listen.

The idea: Break the rules and bin the 'instructional' video.

We turned expectations on their head when we created ‘Just the Job’; a sensitive but fun, animated tale of the letter ‘O’ who falls sick... and literally can't make it into his 'JOB'.

Results: An award winning campaign.

The film won at the IPA Best of Health Awards – a highly competitive award scheme for health communication. JOB done.