If you like zombies, you like science

Commissioned by the Wellcome Trust to engage Edinburgh with science, we had a big challenge, and a challenging environment to achieve it in – Edinburgh during the Festival. By hijacking the popularity of the zombie genre we turned science from niche to relevant and populist.

Create a zombie apocalypse (show)

We created an official Edinburgh Festival show Deadinburgh: an ambitious interactive and immersive event where the capital is ravaged by a mystery zombie pathogen. We then marketed the event with live stunts, a film, (fake) blood bag invites, and Zombier to drink at the event.

The Gate
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Event sold out on release

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Sold out for six days running

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Awarded The Chairman’s Award at the Scottish Event Awards

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Awarded Best Direct Mail and Best Website at the Scottish Creative Awards

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