Campaign
ProjectsDon’t talk about academia, talk about dreams
Our research showed many parents lack confidence when it comes to helping their children learn and don’t feel they can make an impact in their child’s future success. They think it is their teacher’s job. So, let’s not talk about learning at all. Let’s talk about your children’s dreams.
Capture the country’s children’s dreams… Together
We asked the country’s children what their ‘FutureMe’ looked like. And, encouraged them and their parents to get together and write, record, draw and upload their children’s dreams (from Professional YouTuber to burrito… yes burrito) to our digital ‘Future Me’ wall. Then we stayed in touch with their (learning) activities to help them achieve their dreams.
Dream big, score big
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2.4m+ adults reached |
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18,000+ website visits |
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1,300 dreams shared |
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519 partners secured |
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192 pieces of PR coverage achieved |
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Proof that dreaming big pays off. |