Rock Trust

Fundraising Campaign

Living on the streets will soon break you down

The Rock Trust are on a mission to end youth homelessness. But the world is getting de-sensitised to the cause. We had to break down the elements that people had got overly familiar with, and remind our audience that the streets are a really tough place for anyone to stay. It doesn’t take long before they’ll break you down.

Life is fragile. Handle with care.

To illustrate how fragile a young person’s life is on the streets, we developed a core brand idea around the fragility of your lives on the street – “Life is Fragile. Handle with Care”. Using the visual metaphor of cardboard packaging, so synonymous with street living, the campaign extended from press and social, into films and experiential.

The Gate
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A sold-out fundraising sleep-out in 2017

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Over £234,479 of fundraising achieved in the first year

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A number of significant high profile partners and supporters brought on board for 2018

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