Campaign
ProjectsLiving on the streets will soon break you down
The Rock Trust are on a mission to end youth homelessness. But the world is getting de-sensitised to the cause. We had to break down the elements that people had got overly familiar with, and remind our audience that the streets are a really tough place for anyone to stay. It doesn’t take long before they’ll break you down.
Life is fragile. Handle with care.
To illustrate how fragile a young person’s life is on the streets, we developed a core brand idea around the fragility of your lives on the street – “Life is Fragile. Handle with Care”. Using the visual metaphor of cardboard packaging, so synonymous with street living, the campaign extended from press and social, into films and experiential.
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A sold-out fundraising sleep-out in 2017 |
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Over £234,479 of fundraising achieved in the first year |
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A number of significant high profile partners and supporters brought on board for 2018 |