sɪɡˈnɪfɪk(ə)nt/ – dictionary definition
“a significant increase in sales”
|synonyms:||notable, noteworthy, worthy of attention, remarkable, outstanding, important, of importance, of consequence, consequential|
“in times of stress her dreams seemed to her especially significant”
When stats show people only really care about 26% of brands*, we want to make you a real part of your audience’s lives; make your audience, not necessarily married to you, but make you a Significant Other to them: To do this, they need to feel you.
Looking beyond what things do, into how they make people feel is proven to be twice as efficient as rational work and delivers twice the profit**.
By making you significant to people at a functional, emotional and social level; and making you signify and stand for something meaningful, we help you have a purpose in society.
e.g. A hammer
Functional significance – Put nails in walls easier
Emotional significance – Create a room that feels more like yours
Social significance – Allows you to show the world who you are
Significant thought: Self expression made easy
Or, we could just talk about polycarbonate steel, tempered at high-temperatures and made into a weird shape.
* Haves ‘Meaningful Brands’ study, 2017. Based on 375,000 people from 300+ countries.
**The long and the short of it – Les Binet and Peter Field